first_imgAbu Dhabi is hoping to double the region’s MICE arrivals over the next five years as part of its recently developed 2020 growth plans.Unveiled this week, the Abu Dhabi Tourism and Culture Authority said it expects business events to increase its economic benefits by seven percent growth target annually over the next eight years, predicting its MICE industry to be worth up to AED5.1 billion by 2020.“Abu Dhabi is in better shape than ever to secure major convention bids with the availability of over 20,000 rooms in the emirate’s 127 hotels and hotel apartments,” the region’s tourism leaders said. Hoping to be viewed as the UAE’s leading meetings destination by 2015 the region has also set out of five years plan to be ranked amongst the world’s Top 100 meeting destinations and is predicting a four-fold increase in the number of MICE events currently held.“The success of this year’s World Ophthalmology Congress which brought around 12,000 participants to ADNEC in February is just one example of the direction in which Abu Dhabi Tourism & Culture Authority hope to take the MICE business,” the Organisation said. Figures from 2010 said MICE contribute up to AED2.4 billion in total economic impact of business events to the emirate.The medical sector has been targeted a key opportunity for the country’s business events growth, anticipating up to 3,000 delegates will attend from the sector’s Asia Pacific Congress in 2015. Source = e-Travel Blackboard: N.Jlast_img